Lender-ready · institutional-grade analysis

Know what a site will actually do — before you commit.

The lender-ready feasibility study that used to cost $2,500 and take two weeks — projected fuel volume, inside sales, competition and trade area, from any US address. Independent and transparent, built for the developers and brokers who underwrite the deal.

From $399 · lender-ready PDF + dashboard · reviewed before it reaches you

Retail Site Analysis
Complete

Sample · Crossroads Fuel & Market — Houston, TX

Year-1 fuel

104,636

gal / mo

Inside sales

$111,386

/ mo

Foodservice

$20,252

/ mo

Turnaround

Same day

after review

3-year fuel projection

93k
121k
144k
Yr 1Yr 2Yr 3

How developers get feasibility today

Traditional studySite ScoutsSpreadsheet / gut-feel
Turnaround~2 weeksSame dayHours of work
Cost$2,500+$399–$999Your time
FormatLender-ready studySame lender-ready formatAd-hoc
Re-run a scenarioNew engagementFree, unlimited (30 days)Rebuild by hand
Methodology shownSometimesYes — fully disclosedNo

The same lender-ready format and rigorous methodology — released the same day after a final review, at a fraction of the cost, and re-runnable whenever your deal changes.

How it works

1

Enter the address

Any US gas station or c-store site — by address or map pin.

2

Confirm the specs

Adjust MPDs, store size, food program, and brand — or accept smart defaults.

3

Pay per report

Secure checkout. $399 Screener or $999 Full RSA. No subscription.

4

Reviewed, then delivered

Lender-ready PDF and dashboard (plus Excel with the Full RSA) — checked for accuracy and released the same day.

What’s in the report

The gas station Full RSA is a 20+ page, lender-ready PDF — plus an interactive dashboard, an Excel workbook, and a scenario editor you can re-run as the deal changes.

  • Year-1 to year-3 fuel, inside, and foodservice projections (low / mid / high)
  • Trade-area demographics by ring
  • Traffic counts and a scored competitor audit
  • Facility audit of the proposed build
  • Confidence bands on every projection — honest about uncertainty
  • Excel workbook + interactive dashboard with a scenario editor (Full RSA)
01Executive summary
02Trade-area demographics
03Traffic & competition
043-year projections

Methodology you can show a lender

Every projection is built from authoritative data and a transparent, repeatable model — not a black box. Each report explains how the numbers were derived so a loan officer can follow the logic.

Traffic capture

Measured roadway volumes are converted into the share of passing vehicles that stop and fuel at the site.

Demand gravity model

Neighborhood rooftops, household income, and daytime workforce feed a two-basin capture model for fuel and store sales.

Competitive position

Every nearby station is scored on facility quality and proximity to weight its pull on the surrounding trade area.

Calibration & QA

A final pass benchmarks the projection against known operating sites and flags anything outside expected ranges.

Built on authoritative government traffic data, federal demographic and employment data, high-resolution site imagery, and our proprietary demand-capture and calibration models — refined against real operating sites.

Simple per-report pricing

No subscriptions. Pay per report. Every report is backed by our accuracy commitment.

Screener

Fast early-stage screening.

$399 / report

  • Short summary PDF
  • Year-1 fuel, inside & foodservice projections
  • Trade-area population & income
  • Traffic counts for each adjacent road
  • Competition summary: count, nearest, strongest

Full RSA

Most popular

Lender-ready due diligence.

$999 / report

  • Complete 20+ page lender-ready PDF
  • 3-year projections (low / mid / high)
  • Full competitor table & facility audit
  • Demographic rings & trade area
  • Excel workbook + dashboard with scenario editor

See exactly what you get: sample Full RSA · sample Screener (PDF)

Not a gas station? We also analyze hotels, QSRs, restaurants, grocery, liquor stores, smoke shops, car washes & laundromats — from $399.

Not sure yet? Check any site free

Pick what you're building, enter the address, and see the trade area, traffic, and nearby competition in under a minute. No signup.

See this site before you pay
A free site read — trade area, income, traffic, and nearby competition.
What are you building?
Pick what you're building to start.

Running volume? Email us about volume pricing.

By purchasing you agree to our Terms of Service. Unused report credits are refundable within 7 days — see our Refund Policy.

Frequently asked questions

Does this satisfy my lender’s feasibility requirement?+

Our reports follow the standard, lender-ready feasibility-study format — the same sections, methodology disclosure, and projections banks expect to see for community-bank and SBA financing. Specific requirements vary by lender and program, so we recommend confirming format details with your loan officer, just as you would with any feasibility provider.

How accurate are the projections?+

Inside-sales projections validate within roughly 12% on real operating stores in our testing, and every figure carries an explicit confidence band rather than a single false-precision number. Fuel volume is presented as a market-adjusted expected range, because real-world gallons depend heavily on operator pricing and local competition. We’d rather show you honest ranges than overpromise.

Can I edit the inputs and re-run?+

Yes — the Full RSA includes free, unlimited scenario re-runs for 30 days after purchase, so you can test different store sizes, fuel positions, or food programs without paying again.

What backs the quality of a report?+

Every report is backed by our accuracy commitment: if a delivered report contains a demonstrable data or factual error on our end, we correct and re-issue it free. Paired with free scenario re-runs and confidence bands on every projection, you get a result you can defend — without paying for a redo.

How do you analyze a site without an on-site visit?+

We combine high-resolution street-level and satellite imagery, detailed road and parcel mapping, and field-grade traffic and demographic data to evaluate the same site factors a visit would surface — visibility, access, competition, and trade area — and we apply that analysis consistently to every site. The result is a faster, repeatable, apples-to-apples assessment built on data lenders trust.